Toraño is hoping to find a broader audience for its cigars with the deal, while C.A.O. hopes taking on Toraño’s distribution will allow Toraño to focus more on the manufacturing end of the cigar business.
The focus on manufacturing should help alleviate the backlog of certain cigars, like the C.A.O. America and Casa Toraño.
h/t Cigar Aficionado
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